All posts in In The Press

Marketing Magazine November 2011

Creative Showcase | Marketing Magazine

My 5 cents worth on some of the latest creative to hit the streets, for Marketing Magazine’s November Creative Showcase.  Loved how the comment that follows my disclosure of being a secret private rego fan, suggests that private rego owners …

Continue Reading...
Power Retail Special Report on Social Commerce

The Good, Bad & Ugly of Social Media | PowerRetail.net

[as published in Power Retail's Special Report#7: Social Commerce]

The great thing about social media is that for the first time in marketing history, we are

Groupon declines Google $6bn takeover bid

Groupon decline Google’s US$6bn takeover bid: wise, or demise? | Fin Review

It has been a great week for the people who own and run online daily-deals business, thanks to Google and Amazon raising their profile via investment

Jennie Bewes, Sky News November 2010

Social Media What & Why | Sky News Business

I had the honour of being invited into Sky News to discuss Social Media with fellow panelists Peter Strong, Exec Director of COSBOA and Colin Fabig,

GooglePlaces

Google’s Place Search to squeeze returns | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: November.

In the search engine marketing and optimisation sector, it really does seem that change is

Value of Social Influence Marketing

The next new thing: digital influencers | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: October.
Many smart companies have finally ditched the old-school formalities and are having uncontrived conversations with their consumers through their social

eCommerce shopping basket

Local retailers missing the e-commerce boom | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: August.
Just how slow are Australian companies to grab hold of opportunity? Despite being ahead of the United States and

B&T_Aug6-cover

My client is a digital philistine | B&T Magazine

B&T MAGAZINE CAREER DILEMMA
I’m a digital strategist dealing with an old-school client who is still madly inlove with TVCs. I know TV plays a part but I

Mobile Phone Innovation

Searching for the mobile holy grail | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column - July

caffeine-google

What Google Caffeine means to Brands | Fin Review

AUSTRALIAN FINANCIAL REVIEW Marketing & Media column - June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than you might think.

Powered by WordPress