All posts in Digital Marketing
The Good, Bad & Ugly of Social Media | PowerRetail.net
[as published in Power Retail's Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are able to start monitoring and measuring the ripple effect of word-of-mouth. Let’s face it, …
Groupon decline Google’s US$6bn takeover bid: wise, or demise? | Fin Review
It has been a great week for the people who own and run online daily-deals business, thanks to Google and Amazon raising their profile via investment
The next new thing: digital influencers | Fin Review
Local retailers missing the e-commerce boom | Fin Review
My client is a digital philistine | B&T Magazine
I’m a digital strategist dealing with an old-school client who is still madly inlove with TVCs. I know TV plays a part but I
Searching for the mobile holy grail | Fin Review
What Google Caffeine means to Brands | Fin Review
AUSTRALIAN FINANCIAL REVIEW Marketing & Media column - June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than you might think.
News online: To Pay or Not To Pay?
Nicole Godfrey, Client Services Director at Switched-On Group asked the question in LinkedIn's 'Digital Media Group - Australia and New Zealand'; here's my 5 cents...
Would you be willing
A Product Managers’ Inspiration?
LinkedIn's Internet Product Management Group posted the following question - I couldn't resist a response....
What is the source of inspiration for a product manager? Please post your response