IDEAS [R]EVOLUTION

April 1, 2015
TED2015 logo

TED2015: The battle for empathy and compassion

TED is arguably the world’s best event for bringing together incredibly audacious, inspiring and motivating movers and shakers with ‘ideas worth spreading’ into the one venue for creative collaboration and idea iteration. […]
May 23, 2013
FST Media

The Great Digital Nexus – Marketing Meets Technology | Salesforce & FST Media

FST Media and Sitecore invited me to speak at an exclusive luncheon they hosted with Chiefs and Divisional Heads of Marketing, IT and Digital from Australia’s […]
April 6, 2013
Donkey Kong

Inspired by SXSW 2013: Change Culture, The Competitive Advantage.

Above: overcoming obstacles through clarity in the vision of success, and focus, determination and desire to achieve it.  Having avidly followed #SXSW on Twitter for a number […]
November 6, 2012
People Like U from UBank | Finovate Asia 2012 BEST IN SHOW

Unveiling PeopleLikeU from UBank | Finovate Asia ‘Best in Show’ 2012

It was an incredibly anxious few weeks leading up to the launch of our (UBank) new transaction fuelled community insights tool, PeopleLikeU thanks to a combination […]
November 10, 2011
Marketing Magazine November 2011

Creative Showcase | Marketing Magazine

My 5 cents worth on some of the latest creative to hit the streets, for Marketing Magazine’s November Creative Showcase.  Loved how the comment that follows […]
January 23, 2011
Power Retail Special Report on Social Commerce

The Good, Bad & Ugly of Social Media | PowerRetail.net

[as published in Power Retail‘s Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are […]
December 9, 2010
Groupon declines Google $6bn takeover bid

Groupon decline Google’s US$6bn takeover bid: wise, or demise? | Fin Review

It has been a great week for the people who own and run online daily-deals business, thanks to Google and Amazon raising their profile via investment […]
November 14, 2010
Jennie Bewes, Sky News November 2010

Social Media What & Why | Sky News Business

I had the honour of being invited into Sky News to discuss Social Media with fellow panelists Peter Strong, Exec Director of COSBOA and Colin Fabig, CEO […]
November 3, 2010
GooglePlaces

Google’s Place Search to squeeze returns | Fin Review

Google’s new Place Search feature is good news for consumers, but is creating some challenges for companies.
October 7, 2010
Value of Social Influence Marketing

The next new thing: digital influencers | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: October. Many smart companies have finally ditched the old-school formalities and are having uncontrived conversations with their consumers through […]
August 25, 2010
eCommerce shopping basket

Local retailers missing the e-commerce boom | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: August. Just how slow are Australian companies to grab hold of opportunity? Despite being ahead of the United […]
August 6, 2010
B&T_Aug6-cover

My client is a digital philistine | B&T Magazine

B&T MAGAZINE CAREER DILEMMA I’m a digital strategist dealing with an old-school client who is still madly inlove with TVCs. I know TV plays a part […]
July 22, 2010
Mobile Phone Innovation

Searching for the mobile holy grail | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – July Apple must have had quite some celebration on its application store’s second birthday on July 10. […]
June 17, 2010
caffeine-google

What Google Caffeine means to Brands | Fin Review

AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than […]
June 11, 2010
B&T Magazine 11 June 2010

Where Does Social Fit In Best? | B&T Magazine

B&T MAGAZINE Feature Article Everyone’s a ‘social media’ expert these days but if you’re a marketer, what truly represents the best way to assign and manage your social media activity? […]
April 30, 2010
Online Retailer Expo Conference & Awards 2010

Online Retail Industry Awards | Press Release

AMNESIA RAZORFISH’S JENNIE BEWES TO JUDGE INAUGURAL ONLINE RETAIL INDUSTRY AWARDS Amnesia Razorfish’s new Director of New Business and Social Media, Jennie Bewes, will be a […]
November 29, 2009
Stairway To Heaven

2009: A Year for Reflection & Change

It’s been a while since I last wrote on this blog, so I thought I’d share what I’ve been up to over the last few months. […]
September 16, 2009
Signpost to Heaven and Hell

The Perfect Workplace [according to Jen]

I’ve been analyzing my thoughts on what makes the perfect digital work environment for me, and thought I’d share my thoughts so far.  I’d also welcome […]
September 15, 2009
Times Online Paid Subscription options

News online: To Pay or Not To Pay?

Nicole Godfrey, Client Services Director at Switched-On Group asked the question in LinkedIn’s ‘Digital Media Group – Australia and New Zealand’; here’s my 5 cents… Would […]
September 15, 2009
If opportunity doesn't knock, build a door

A Product Managers’ Inspiration?

LinkedIn’s Internet Product Management Group posted the following question – I couldn’t resist a response…. What is the source of inspiration for a product manager? Please […]
June 29, 2009
MarketingMagazine-logo

Moments with marketers: Jennie Bewes | Marketing Mag

Moments with marketers: Jennie Bewes Marketingmag.com.au chats to Jennie Bewes – head of online at Vodafone. If you would like to see a certain marketer profiled, […]
May 29, 2009
Vodafone_Russell-Hewitt

A sad farewell to an inspirational leader

Whilst today’s announcement was a big win for Vodafone & Hutchison, so too was it a big loss.  In all my career, I’ve never met such […]
May 28, 2009
SSEC - Surely the best computer in the world?

Sayonara Brad… H-E-L-L-O SSEC!

Thanks to my wonderous Twitterverse – specifically @eunmac – I just came face-to-screen with what has got to be THE best computer EVER. What else can […]
April 26, 2009
Connection Generation book by Iggy Pintado

Connection Generation: Virtual Babysitters

My contribution to support Iggy’s new book, Connection Generation (with a cover shot like that, I couldn’t resist :)). Good on ya Iggy The hardest part […]
April 25, 2009

Forrester Predicts Huge Growth for Social Media Marketing

Click to view large The chart above states ’social media… will be the hottest’ area of growth for ‘online advertising’. Whilst I agree with the first […]
October 18, 2008
iMedia Brand Summit 2008

iMedia Brand Summit interview (video)

‘Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can […]